I’m a copywriter, brand ID strategist, creative director, and part-time sandwich enthusiast. I help brands figure stuff out. Important stuff, like the ideas and words that say “hey, this is who we are; this is why we’re here.”
I create and collaborate on brand campaigns, ad campaigns, identities, strategies, taglines, message platforms, voices, missions, visions, product names, company names, name systems, values, rationales, videos, websites, apps, events, xmas cards, everything.
These days, I’m Head of Copy and Creative Leader at Hoyne in Sydney where I’ve been for over three years. From 2010 to 2016, I worked in New York City, collaborating within the walls of leading brand shops such as Interbrand, MBLM and Pentagram. Prior to that I was a card carrying member of DDB Group in Sydney as copywriter and friend.
I enjoy creating work that makes brands and people feel good at the same time. And I really enjoy working with others who share the same passion. If that sounds like you, drop me a line. Let's work together on something.
AB (AllianceBernstein) | Amazon Video | Audi | Australian Red Cross | Broad Green Pictures | Cancer Council | CLEAR | Elysium Health | FOXTEL | GE Health | Hummingbird Ventures | Independent Lens | Invited Home | Kellogg Company | Kellogg's | Magic Leap | Microsoft | Nissan | Oakley | Samsung | Volkswagen | Willie the Boatman
Copywriting | Verbal Identity | Advertising Campaigns | Creative Direction | Brand Strategy | Naming | Naming Strategy | Voice | Messaging | Direct & Digital Marketing