Brand is about more than attracting customers. It’s about inspiring and keeping great employees. For Kellogg Company (the parent of Kellogg’s cereal and maker of many other food brands—Pringles!), I helped articulate a corporate vision and story to bring their diverse family of brands together. I also designed the verbal identity of their employer brand. This included brand voice, messaging and creative platform centered around a promise for more than 33,000 employees: Grow With Us.