Willie the Boatman is a local brewery founded by two fat dads from Tempe, Sydney. As the business reached an inflection point, I helped shape the rebrand that would take them to the next level. Defining their brand strategy and DNA, as well as crafting their tone of voice and leading all aspects of language, I’ve proudly worked with the founders to stay true to their roots while creating a brand that old and new beer-friends can enjoy. Check it out at willietheboatman.com or do yourself a favour and visit the brewery.